New at Aveda

"Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world."


NEW Blonde Revival Shampoo & Conditioner

8x more toning pigments* help neutralize unwanted yellow or brassy tones for brighter, more illuminated result. 96% naturally derived.** Sulfate-cleanser free. Silicone free. Vegan.





limited-edition shampure nurturing shampoo bar

94% naturally derived* shampoo bar gently cleanses and provides weightless, long-lasting nourishment while infusing hair with our signature calming shampure aroma.                                                                                  FREE FROM: Sulfated Cleansers, Silicones, Parabens, Mineral Oil, Petrolatum, Formaldehyde, Animal Ingredients & Synthetic Fragrance